Our Story


Founded in 2008, Smack Pet Food Inc. is a Canadian-based company that formulates and manufactures raw dehydrated food for dogs and cats.

Our passion for providing nutritious, convenient, and delicious dehydrated food for pets stems from a family love of animals. Expertise in biochemistry, food engineering, and holistic medicine combined with an innovative production approach allows us to create the highest quality dehydrated pet food in the world. We want the best for our pets to keep them happy, energetic, and full of life!

But the true inspiration for Smack was Zorro. Our noble dog and adored family member was unfortunately diagnosed with cancer. It came quickly and suddenly, and it was too late for our dear Zorro, but Smack was created in his honour to help all of the other Zorros out there, all the fun-loving members of our families who can benefit from a wholesome, nutritious raw food diet.

And so to honor Zorro’s legacy, our mission is now to provide superior pet food products that taste good and deliver benefits to maintain energy, vitality, digestion, and overall pet health. Our products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.

Just ask our very first taste-testers and best friends, Buran & Strelka – there’s nothing as lip-smackingly delicious and nutritious as Smack!

Founded in 2008, Smack Pet Food Inc. is a Canadian-based company that formulates and manufactures raw dehydrated food for dogs and cats.

Our passion for providing nutritious, convenient, and delicious dehydrated food for pets stems from a family love of animals. Expertise in biochemistry, food engineering, and holistic medicine combined with an innovative production approach allows us to create the highest quality dehydrated pet food in the world. We want the best for our pets to keep them happy, energetic, and full of life!

But the true inspiration for Smack was Zorro. Our noble dog and adored family member was unfortunately diagnosed with cancer. It came quickly and suddenly, and it was too late for our dear Zorro, but Smack was created in his honour to help all of the other Zorros out there, all the fun-loving members of our families who can benefit from a wholesome, nutritious raw food diet.

And so to honor Zorro’s legacy, our mission is now to provide superior pet food products that taste good and deliver benefits to maintain energy, vitality, digestion, and overall pet health. Our products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.

Just ask our very first taste-testers and best friends, Buran & Strelka – there’s nothing as lip-smackingly delicious and nutritious as Smack!



Our Method

Smack's Raw Dehydrated Crunchy Style superfoods are dehydrated using gentle, low-temperature air drying methods which retain more nutrients compared to freezing.

All Smack five-star rated raw dehydrated foods feature a short list of the world’s best organic and conventional whole superfood ingredients that are proven highly beneficial for health and are also lip-smacking good, without any fillers, gluten, or grain.

Smack chicken diets are made from Canadian-grown USDA Organic free-range chicken. Our chicken diets are bone-in, with organs, raised without the use of hormones, antibiotics, drugs, or preservatives. Our wild BC salmon is bone-in, with organs, and is not treated with preservatives such as ethoxyquin.

Smack's Raw Dehydrated Crunchy Style superfoods are dehydrated using gentle, low-temperature air drying methods which retain more nutrients compared to freezing.

All Smack five-star rated raw dehydrated foods feature a short list of the world’s best organic and conventional whole superfood ingredients that are proven highly beneficial for health and are also lip-smacking good, without any fillers, gluten, or grain.

Smack chicken diets are made from Canadian-grown USDA Organic free-range chicken. Our chicken diets are bone-in, with organs, raised without the use of hormones, antibiotics, drugs, or preservatives. Our wild BC salmon is bone-in, with organs, and is not treated with preservatives such as ethoxyquin.


What's in 1 Cup of Very Berry Chicken?



Meet Our Expert

Serge Boutet, Agrologist Expert - Born in Montreal, Canada, Serge Boutet is an agrologist expert in animal nutrition and a McGill University graduate (B.Sc. Animal Science and Executive Development Course Mini-MBA). Serge brings over 35 years of experience to the Smack team as consultant, including the last 29 in the pet food industry, and his unique expertise in nutrition covers a wide range of areas such as pet food formulation, knowledge of ingredients, product development, technical training (teaching), quality control, export, sales, retail, operations and supply chain management. He has also been associated with the Pet Food Forum group and PIJAC Canada as a speaker/moderator for many years.



Just scoop and serve!

Our Crunchy Style recipes are carefully made into bite-size squares that can be scooped and served like a kibble (or used as a super healthy training treat!). Hydration is not necessary, but warm water may be added to the food to soften into an antioxidant-rich, raw, meaty stew!


Just scoop and serve!

Our Crunchy Style recipes are carefully made into bite-size squares that can be scooped and served like a kibble (or used as a super healthy training treat!). Hydration is not necessary, but warm water may be added to the food to soften into an antioxidant-rich, raw, meaty stew!

Just scoop and serve!

Our Crunchy Style recipes are carefully made into bite-size squares that can be scooped and served like a kibble (or used as a super healthy training treat!). Hydration is not necessary, but warm water may be added to the food to soften into an antioxidant-rich, raw, meaty stew!

Just scoop and serve!

Our Crunchy Style recipes are carefully made into bite-size squares that can be scooped and served like a kibble (or used as a super healthy training treat!). Hydration is not necessary, but warm water may be added to the food to soften into an antioxidant-rich, raw, meaty stew!

Just scoop and serve!

Our crunchy-style recipes are carefully made into bite-size squares that can be scooped and served like a kibble (or used as a super healthy training treat!). Hydration is not necessary, but warm water may be added to the food to soften into an antioxidant-rich, raw, meaty stew!